{"id":24382,"date":"2023-12-25T13:00:32","date_gmt":"2023-12-25T17:00:32","guid":{"rendered":"https:\/\/algonquinbeyond.com\/?p=24382"},"modified":"2024-02-23T23:26:04","modified_gmt":"2024-02-24T03:26:04","slug":"why-i-started-charging-for-algonquin-beyond-memberships","status":"publish","type":"post","link":"https:\/\/algonquinbeyond.com\/blog\/why-i-started-charging-for-algonquin-beyond-memberships\/","title":{"rendered":"Why I Started Charging for Algonquin & Beyond Memberships"},"content":{"rendered":"\t\t
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So, I\u2019ve finally decided to start monetizing Algonquin & Beyond with a membership-based model. Well, for some of the content at least. If you\u2019re here reading this article, you\u2019re probably thinking \u201cwho is this guy and why should I give him my money?\u201d That\u2019s a very fair question. Before you get out the pitchforks, give me a chance to explain.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Some Background First<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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I started Algonquin & Beyond in 2019 with two goals. First, I did it for myself. I wanted a place to document all of my camping experiences, without relying on any third party websites or forums. Second, I did it for you. I\u2019ve been canoe tripping in Algonquin Park for 20+ years, and even just 10 years ago, when I was planning my first solo canoe trip, information online was scarce. I wanted to create a resource for other people, that I wished was available for myself in my earlier days of tripping.<\/p>

Social media continued to boom and more information about Algonquin Park was becoming available online. I always had the moral dilemma of whether I should publish information that other people preferred to keep private (eg. nice campsites), but I’ve always believed that I shouldn’t gate-keep Algonquin Park. I want other people to enjoy the park the same way that I have been able to. Also, if I don\u2019t, someone else will. But if I can gain an audience within the community, I can use my platform to promote good behaviour, rule following, Leave No Trace, and general campsmanship (a word I’m pretty sure I just made up, like sportsmanship, but being a good camper).<\/p>

So, why am I monetizing Algonquin & Beyond?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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The Short Version<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  1. To help recover my server costs and annual fees (this stuff can get expensive).<\/li>
  2. Use revenue to pay for Guest Submission reports; let\u2019s keep growing the database and get you<\/i> paid!<\/li>
  3. The content is a value-added resource; it\u2019s like paying for a map, a book, a guided trip, etc.<\/li>
  4. Compensate myself for the countless hours of work I\u2019ve put into this site; I think it\u2019s only fair \u00af\\_(\u30c4<\/span>)_\/\u00af<\/li>
  5. Help minimize \u2018bad actors\u2019 that leave campsites in poor condition.<\/li>
  6. The annual fee is cheaper than two nights in the backcountry or one night of car camping (or, to be cliche, one cup of coffee per month).<\/li>
  7. Keep this place ad-free, because that\u2019s a win for everyone\u2026 other than the advertisers, but that\u2019s ok.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The Long Version<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Let\u2019s look at each of those individual reasons above, in more detail:<\/p>\n

    1. To help recover my server costs and annual fees (this stuff can get expensive).<\/strong><\/p>\n

    At the time of writing this article, it has been five years since I started Algonquin & Beyond. That\u2019s five years of paying for my domain, my servers, the plugins that help with backend functionality, and additional expenses related to the website. It\u2019s worth mentioning that at the time of writing this article, there are 1,150+ pages on the website, 10,700+ images, and a decent bit of web traffic. It\u2019s not exactly light on server resources. The cumulative cost since the start of Algonquin & Beyond is somewhere in the thousands. By monetizing the website, it will help recover some of those costs that have been required just to keep the website operating.<\/p>\n

    2. Use revenue to pay for Guest Submission reports; let\u2019s keep growing the database and get you<\/i> paid!<\/strong><\/p>\n

    A few years ago I decided to allow Guest Submissions for campsite reports. At the time of writing this article, there have been 80+ Guest Submissions. A number of generous people have contributed their time and effort to submit their own campsite reports, without getting anything in return. If I can create revenue within Algonquin & Beyond, it will allow me to provide compensation for all future campsite reports. It\u2019s a win-win for everyone; the database continues to grow, and those generous folks can start to get paid for their time and effort.<\/p>\n

    3. The content is a value-added resource; it\u2019s like paying for a map, a book, a guided trip, etc.<\/strong><\/p>\n

    There\u2019s a preconceived notion that online content and blogs should be free. Or maybe that was just my own personal preconceived notion. But I recently started viewing the content as a value-added resource. It\u2019s not required<\/i> for your trip planning, but it sure can be helpful. It\u2019s like spending money on a premium map, or a book about Algonquin Park, or a guided trip with experienced leaders. None of those things are required, but the people that are willing to pay for those products\/services are doing so because they appreciate the value that they add, to improve their overall camping experience.<\/p>\n

    4. Compensate myself for the countless hours of work I\u2019ve put into this site; I think it\u2019s only fair \u00af\\_(\u30c4)_\/\u00af<\/strong><\/p>\n

    I have spent literally thousands of hours building Algonquin & Beyond. Website visitors only see the final product, but they don\u2019t see the countless hours I\u2019ve spent behind the scenes. For example, every single one of the 10,700+ images gets edited, resized, compressed, renamed, uploaded, and then gets alt text added. That\u2019s just to get the image into my Media Library, not even on a specific page. And that\u2019s just one small part of my workflow. My workflow for every aspect of the website (Trip Reports, Campsite Reports, Blogs) is exceptionally time-consuming.<\/p>\n

    5. Help minimize \u2018bad actors\u2019 that leave campsites in poor condition.<\/strong><\/p>\n

    This is an important one for me. And I understand that it might be a controversial take on the matter. But I personally believe that the growing accessibility of information has largely contributed to the industry-wide boom since COVID began. And with more campers overall, unfortunately that means there will be more \u2018bad actors\u2019. People that leave garbage in the fire pit, that cut down live trees, that don\u2019t put the campfire \u2018dead out\u2019, etc. My hope is that by adding a membership fee, the \u2018bad actors\u2019 that aren\u2019t too serious about the hobby will pass on the content, while the more responsible campers will find value in paying for the membership.<\/p>\n

    6. The annual fee is cheaper than two nights in the backcountry or one night of car camping (or, to be cliche, one cup of coffee per month).<\/strong><\/p>\n

    This one is pretty self explanatory. For the people that spend several hundred dollars on a tent, the annual membership fee probably won\u2019t seem that expensive. But for the people that spend fifty bucks on a pop-up Coleman tent, they would probably answer \u201cyes, it\u2019s too expensive\u201d. My belief is that there’s a correlation between people that are willing to invest in the hobby and people that act responsibly, following the rules of the park.<\/p>\n

    7. Keep this place ad-free, because that\u2019s a win for everyone\u2026 other than the advertisers, but that\u2019s ok.<\/strong><\/p>\n

    Over the years I have been asked many times by friends and family \u201care you going to put ads on the website to make some money?\u201d That has never interested me. From day one, Algonquin & Beyond has always been a passion project. I could probably make a couple thousand dollars annually, but at what cost? The user experience would be completely ruined, and I have always cared more about the experience than making a few quick bucks. If you\u2019ve made it this far in the article, you can see that there are lots of (hopefully compelling) reasons why I\u2019ve finally decided to monetize the website, and a membership-based model means I can do that without introducing ads to the website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Let\u2019s Wrap Things Up<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    My overall website traffic is going to take a big hit with this change. About 70% of my web traffic comes from search engines (eg. Google), and my campsite reports account for approximately 45% of my overall traffic. Once the content is paywalled, they won\u2019t rank high in search engines anymore. I can expect a sharp decline in overall web traffic. But I\u2019m fine with that. I have always had the best-interest of the camping community at the forefront of Algonquin & Beyond, and I think that reducing the availability of certain information will be a net-positive for Algonquin Park.<\/p>

    If this article still hasn\u2019t convinced you, that\u2019s totally fine. No one is going to force you to become a member. If you do decide to join Algonquin & Beyond as a member, just know that you\u2019ll be helping me recover the thousands of dollars I\u2019ve already spent to operate this website, you\u2019ll be supporting the thousands of hours of work I\u2019ve put in to build this website, you\u2019ll be supporting your fellow campers that contribute Guest Submission campsite reports, and you won\u2019t <\/i>be supporting random advertisers.<\/p>

    I have received the most amazing, heartwarming, and heartfelt messages and emails from my readers over the years, and I\u2019ll continue to appreciate each and every single one of you no matter what. But I\u2019ll appreciate you a lot more if you do become a member \ud83d\ude43<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBecome A Member<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    I\u2019ve finally decided to monetize Algonquin & Beyond with a membership-based model. You\u2019re probably thinking \u201cwho is this guy and why should I give him my money?\u201d That\u2019s a very fair question. Before you get out the pitchforks, give me a chance to explain.<\/p>\n","protected":false},"author":1,"featured_media":38461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[9],"tags":[127],"yoast_head":"\nWhy I Started Charging for Algonquin & Beyond Memberships<\/title>\n<meta name=\"description\" content=\"You\u2019re probably thinking \u201cwho is this guy and why should I give him my money?\u201d That\u2019s a very fair question. 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