Every effort is made to display as accurately as possible the colours and images of our products that appear online. We cannot guarantee that your computer monitor’s display of any colour will be accurate. Even if you have calibrated your monitor to a specific colour profile, there are various factors that influence the final appearance of colours on a printed product. Because of this, we can’t guarantee colour accuracy 100%.
The colours that you see online will vary somewhat from the actual printed product. Here’s why:
Backlighting: When you view your images on electronic devices, they have illuminated displays. The colours, details and overall appearance will look very bright and vibrant. Printed products are not illuminated. Even though the artwork printed on them closely match the original image files, they will always appear darker.
Material: Different materials have a varying degrees of tonal changes, colour saturation and clarity. Each material has its own unique qualities and characteristics which will influence the appearance of the print.
RGB vs. CMYK: Images are viewed online with RGB and will need to be translated to CMYK for print. The printed images and colours will be similar, but it will not match your screen exactly as slight variances occur when translating from one colour space to another.
Where the printed product will be placed and how it will be viewed will also impact colour perception. For example, hanging a framed photo print in a dimly lit hallway will make the colours look darker and less vivid compared to hanging the same photo print in front of a large window with natural light. This will impact the perception of naturally dark photos (eg. astrophotography) more significantly, and will impact the perception of brighter vivid photos less significantly. An additional lighting source can be purchased separately to illuminate the photo print if the photo print is intended to be hung in a place with a non-ideal light source.